Emirates Post has issued commemorative stamps under the theme of the Arab reading Challenge and Mohammed bin Rashid Al Maktoum Global Initiatives, acknowledging the positive impact of the challenge as the largest cultural and knowledge initiative in the Arab World. Instilling a culture of reading as a daily practice and a way of life among the younger generation, the challenge has grown to become a round-the-year knowledge activity for all Arab students since its inception in 2016.
The new stamps celebrate the success of the challenge in creating an integrated community activity through the engagement of students, schools, families and various components of the society as well as of libraries and institutions related to culture. Fostering a relationship based on encouragement and mutual support, the Arab Reading Challenge aspires to create a society that regards as a valuable practice that contributes to the advancement of society as a whole.
The stamps have been released in two designs. One carries the logo of the Mohammed bin Rashid Al Maktoum Global Initiatives foundation, while the other features the logo of the Arab Reading Challenge. The three-dirham postage stamps will be available in post offices across the UAE starting 30th October 2018.