The SOS Children’s Villages logo is probably the best-recognised symbol in the world ever to have been created by an Austrian designer. On 25th April 1949, a group of committed people with Hermann Gmeiner at their centre founded the “Societas Socialis” in Innsbruck, the first stage in the development of SOS Children’s Villages. Promoting the – for its time highly revolutionary – idea of raising orphaned children in a family-like environment, they countered the anonymous placement of children in children’s homes with a completely new argument: children should grow up in the safety and security of a family.
Nowadays SOS Children’s Villages’ humanitarian approach has spread across 135 different countries, religions and societies. What started with the building of the first SOS Children’s Village in Imst as a “village for 70 children” has now become an international organisation caring for 600,000 children, young people and families in need around the world.
The stamp is a stamp with a supplement and shows the front cover of the SOS Children’s Villages calendar from the year 1959, a picturesque version of the organisation’s logo. The graphic language of the logo is universal: children playing, with a small tree between the boy and the girl representing the growth of an idea. In the stamp’s design three children are dancing around this very tree, as if playing the children’s nursery rhyme game “Ring-a-ring o’ roses…” (melody: folk song; German text from “Des Knaben Wunderhorn”, 1808; firstprinted in English in Kate Greenaway’s “Mother Goose”, 1881). The 10 cent supplement goes to help SOS Children’s Villages.
Date of Release: 21st February 2019